While most large companies and well-known brands are already effectively addressing a rapidly expanding mobile audience, far more companies are only just beginning to think about their mobile strategy and the mobile experience that helps define their brand.
This article examines some of the technical and business considerations behind creating mobile websites vs. mobile applications, so you can make the best decision for your next mobile initiative.
A mobile-optimized website is a website that is intended to be viewed using a mobile browser on the various display sizes of phones, tablets, and other mobile devices. Mobile websites are typically simplified versions of a standard website that provide a better mobile user experience through improved usability, faster page loads, and sometimes reorganization of content to bring mobile-specific features to the forefront of the experience.
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